McDonald's

As part of McDonald's on-going promotion of Brekkie Wrap breakfast meals, this fast food franchise is offering a Brekkie Wrap for RM1.00 each on selected Monday mornings. This offer is only for the Chicken Roll type (offer does not apply to Sausage type) and limited to one person.

I visited the Sungai Dua outlet at 7:00am sharp, the moment this offer starts. Apparently there is already a long queue ahead of me.
Another RM3.00 upgrades the meal with Hash Browns and Coffee. In retrospect, I think this is where McDonald's recoups its earnings.
The Brekkie Wrap is essentially a tortilla wrap with chicken rolls, scrambled eggs and cheese fillings. It is not particularly special considering that tortilla wraps have been introduced in Malaysia for several years already. Anyway, I fail to see or taste any particular goodness in this Brekkie Wrap.
Perhaps the jaw-dropping surprise is the puny size of the Brekkie Wrap. There is only enough food for 4-5 bites. I am confident that I can make it in 2 bites if I really need to (this is not a statement that I take lightly). The usual price of Brekkie Wrap is RM4.30; I wonder how many people are willing to pay for this?
The Hash Browns is also kid-sized. Either McDonald's is targeting on preschoolers demographics, or I have been duped.
The Coffee is served in an 8 oz cup. The size doesn't matter as it can be refilled anyway.
To conclude, the promotional price for the Brekkie Wrap is OK for such a small wrap, but I will stay away from this at the normal price.

Labels:
Location: Sungai Dua, Penang

8 comments:

  1. Kelvin -KtheBlogger- Tan24 February 2014 at 22:29

    Wow, never seen such a wrap in my life. O_o But I would still prefer it on a plate with knife and fork to eat with. More fulfilling then being wrapped up that way. LOL.

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    1. Ho Chiak Penang24 February 2014 at 23:23

      You got a good point there. :-)

      Based on its TV advertising, I think McDonald's is trying to portray a "eat on the way to work" concept. But for such a small portion at RM4.30? I am not sure whether this is the best marketing strategy. :-)

      Thanks for dropping by. If you are interested, please feel free to subscribe the newsletter, add me to your circles, +1 this site, or all of the above. All can be done at the top-right of this page. :-)

      Delete
  2. Huai Bin25 February 2014 at 20:06

    Wow! I didn't know that, thanks for sharing about the McD sizes. I always thought it was the regular size coz I've never ever had the RM 1 promotion before.

    Some places (like the one closest to me) has a quota e.g. if they fill it, they'll say it's sold out, even though it's not, coz they're only allowed to give x amount of RM 1 wraps out per day so I could never get it coz there's a looong queue (it's an office area).

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    1. Ho Chiak Penang25 February 2014 at 23:12

      Thanks for dropping by, Huai Bin. :-)

      You are right about the quota. The T&C states that only 1 piece per person, up to maximum 300 per outlet. But at some outlets, some not-so-thin-skinned customers demanded 5 or 10 pieces each. The staff relented as they did not want to create an ugly scene. :-)

      Thankfully I arrived early to get mine. And thankfully I discovered the serving size, so I know that I will not be spending RM4.30 at normal price. :-)

      Delete
  3. nicccchang27 February 2014 at 15:30

    I too dropped my jaw when I bought the wrap. It's so much "bigger" compare to the poster. -_-

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    1. Ho Chiak Penang27 February 2014 at 15:39

      LOL, it seems that my jaw was not the only one being dropped. :-p

      I think many people were disgusted when they saw the portion.

      As usual, the advertisement photos are for "illustration purpose only". I wonder what's there to illustrate if it does not reflect reality. :-)

      Delete
  4. Constance Ant1 March 2014 at 13:20

    haven't stepped into fast food eatery for a loooong time XD home-cooked food ftw! lazy to go out also la, weather is so searing hot nowadays. :(

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    1. Ho Chiak Penang1 March 2014 at 16:09

      Thanks for dropping by, Ann! :-)

      Hot weather or not, the food hunt must continue... :-p

      Delete

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